I’m Will Croshaw, based in East Yorkshire, UK. I spent 2 years working in an agency before going freelance in 2024. Now I bring that same experience straight to the businesses I work with, without the agency price tag or the extra layer in between.
I mostly work with small local businesses: cafes, tradespeople, personal brands, the kind of businesses that don’t have the time (or the desire) to think about content every single day. That means organic posting and ad management across Instagram, TikTok, Facebook and more.
Real content, no AI shortcuts. I plan, create, caption and post everything myself, and I check in every week so you always know how things are performing.
Brands and creators I've made content for














Reels and graphics
A snapshot of the content I’ve worked on





Mix and match. I’ll build the right combination for your business.
Not sure what you need? Tell me your goal and I’ll recommend the right mix.
The things everyone asks before getting in touch
Every business needs a different mix, so pricing depends on what we put together. Send a quote request or book a quick call and I’ll give you a clear number. No obligation.
Yes, you’ll capture short clips on your phone and send them over. I handle everything else: editing, captions, music, posting. Most clients spend less than 20 minutes a week on it.
Monthly plans roll month to month, no long lock-ins. One-off projects like a single video are priced per job.
Usually within a week of our first chat. We’ll agree the plan, get access sorted, and the first content goes live shortly after.
Whatever’s easiest for you, all three reach me directly.
Or, send a quote request